Transaction Volume of Parallelly Imported Automobile E-commerce Platform Reaches RMB 290 Million After Launch, and New Retail Brings Bonus to Tianjin Pilot Free Trade Zone

1.4 million first, 1.4 million second, last chance, sold! On the morning of December 12, Tianjin Binhai International Automobile City was crowded by participants and onlookers of an auction. Chaired by the auctioneer, an auction of a Porsche Panamera coupe was carried out with simultaneous bidding on the site and online. With a reserve price of RMB 910,000, the coupe was finally sold at the price of 1.4 million.

This auction was another innovative measure taken by the parallel automobile import pilot new platform in Tianjin Port Free Trade Zone taking the opportunity of the 12.12. On October 16 this year, the automobile new retail e-commerce platform jointly sponsored by Tianjin Binhai International Automobile City and Alibaba was launched. Up to December 11, this platform totally organized 124 auctions specially for enterprises, and accumulatively auctioned 1,055 commodity automobiles, with totally 157,856 person-times of onlookers, totally 667 bidding times, totally 428 parallelly imported automobile sold, and total transaction volume up to RMB 290 million.

A few days ago, the State Council issued the Notice on Several Measures Supporting the Deepened Reform and Innovation of Pilot Free Trade Zone to support eligible pilot free trade zones in developing parallel automobile import pilot business and support parallelly imported automobile bonded warehousing business in pilot free trade zones. In the field of parallel automobile import, Tianjin Pilot Free Trade Zone has ranked ahead in the whole country. Today, consumers all over the country can purchase parallelly imported automobiles through the new retail e-commerce platform, and complete the related procedures on the platform such as online overseas purchasing, online financial service, online wholesale and retail, unified distribution and settlement, offline experience, standardized automobile check, and non-local delivery. In this way, they enjoy the bonus brought by Tianjin Pilot Free Trade Zone in the field of parallel automobile import, Wang Li, general manager of Tianjin Binhai International Automobile City, told the reporter, the new platform also further clears the junction between inland dealers and dealers at ports, increases the adhesion between the two levels of dealers, and makes the whole sales chain more solid. As introduced by an officer of the Management Committee of Tianjin Port Free Trade Zone, parallel automobile import industry is a good business card of Tianjin Pilot Free Trade Zone, and takes a high market share in the whole country. However, at the same time of industrial gathering, this industry has some problems all along, such as scattered, small and disordered market participants and poor information transparency. For this purpose, the Management Committee of Tianjin Port Free Trade Zone, together with Tianjin Binhai International Automobile City and Alibaba, jointly built an efficient, open, reliable and convenient new retail platform for overseas suppliers, domestic dealers, parallel automobile import ports and end customers. In the next step, the management committee will cooperate with Jingdong, Suning and other e-commerce platforms to explore the market and promote the overall development of the parallel automobile import industry in Tianjin.

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