Tianjin Port Free Trade Zone Quickens the Construction of North China Cross-border E-commerce Gathering Area

¡¡¡¡Site of the Cross-border E-commerce Innovative Development Conference (Photo by Jia Lei)

¡¡¡¡Binhai Times (reported by Hu Miao).

¡¡¡¡Yesterday, 2017 China (Tianjin) Cross-border E-commerce Innovative Development Conference was held in Tianjin Airport Economic Area subordinate to Tianjin Port Free Trade Zone. Senior managers of many famous enterprises such as Jingdong, Cainiao (Tmall International), Netease, and Jumei Net, industrial experts and scholars and enterprisers had in-depth discussions about cross-border e-commerce and other topics. During the conference, Tianjin Cross-border E-commerce Association was formally opened.

¡¡¡¡The reporter learned at the forum that, according to statistic data, in the whole year of 2017 the total bills of cross-border e-commerce in Tianjin will exceed 4 million, and the transaction volume will exceed RMB 800 million. The business scale of Tianjin Port Free Trade Zone in cross-border e-commerce takes more than 85% of that of the whole city, and increases about 24 times over 2016, indicating a leap-forward growth.

¡¡¡¡By virtue of the advantage in linked sea transportation and air transportation, the business volume of cross-border e-commerce increased 24 times in a year.

¡¡¡¡As introduced by Bao Jian, director of Trade Development Bureau of Tianjin Airport Economic Area, Tianjin Port Free Trade Zone brought into full play its advantage in linked sea transportation and air transportation under the great supports from supervisory organs of the ports, paid close attention to import and export, took the concept of centralized supervision based on ¡°one center and multiple warehouses¡±, and made Tianbao Hongxin a cross-border e-commerce inspection center for the seaport free trade zone, and Huayu an airport cross-border e-commerce direct mail inspection center. The seaport free trade zone develops with priority cross-border e-commerce business centered by ¡°bonded import¡±; the aviation logistics area develops with priority cross-border e-commerce business centered by ¡°direct mail¡±; the airport economic area develops with priority industrial supporting business centered by headquarters economy, office building and supply chain finance, and comprehensively develops cross-border e-commerce business represented by bonded goods preparation, direct air mail, direct express mail, and e-commerce under general trade.

¡¡¡¡In the opinion of Li Mingtao, deputy director of China International E-commerce Research Institute, in order to better promote the development of e-commerce, the government has launched special industrial policies to support enterprises in terms of headquarters establishment, business increase, financial support, warehousing support, trade convenience, and so on. Cross-border e-commerce enterprises are encouraged to further develop their business, to increase the scale of import and export transactions, to promote their transformation and upgrading from traditional trading enterprises, and to develop headquarters economy.

¡¡¡¡Increasingly improved industrial chains

¡¡¡¡Considerable scale of local cross-border e-commerce enterprises

¡¡¡¡After ¡°Jingdong Global Purchase¡±, a cross-border e-commerce division of the largest private e-commerce enterprise in China, settled formally in Tianjin Port Free Trade Zone, the cross-border e-commerce industry of Tianjin went into a fast lane of development. Tianjin Port Free Trade Zone actively linked itself with cross-border e-commerce public service platforms in Tianjin, and took the lead in completing the first bill of bonded import and the first bill of direct purchase import in July 2016, indicating comprehensive opening of bonded goods preparation business and direct mail business.

¡¡¡¡So far, an industrial cluster represented by Jingdong, Netease,, Jumei Net and Cainiao (Tmall International) has basically formed in Tianjin, and an industrial chain covering logistics and financial services is being improved gradually. At the same time, a batch of local cross-border e-commerce enterprises have been actively fostered, such as European Trade Center, Little Zebra,, Tiantian Xijie, Duohe Valley and Kuba Mother and Infant Products, and some local warehousing enterprises have been cultivated, such as T&B Logistics, YCH Logistics, Dongfang Ruitai, Zhenhua Logistics, and Haiwei. The industrial clustering effect has been preliminarily formed.

¡¡¡¡Jiang Nan, vice president of Jumei Net, told the reporter that Tianjin Airport Economic Area had unique location advantage, and cargo air lines to all other places across the world, such as Europe, were being improved. Tianjin has bonded warehouses, through which the commodities ordered by consumers can be delivered on the next day. Jumei Net has an offline experience shop of 3,000m2 in Tianjin Airport Economic Area, where the products are sold at the same price as online stores.

¡¡¡¡In future, Tianjin Port Free Trade Zone will greatly promote the development of cross-border e-commerce industry, and realize the comprehensive cross-border e-commerce business mode of ¡°multiple business formats, linked sea and air transport, attention to import and export, and central inspection¡±. It will support the development of multiple business formats such as cross-border e-commerce, general trading, personal commodity, and integrated online and offline business, encourage business innovation, and support various cross-border e-commerce enterprises in freely choosing suitable business modes and developing cross-industry through ¡°Internet +¡±. It will further build up the confidence of enterprises in settling here, create good atmosphere for the development of cross-border e-commerce industry in Tianjin, and quicken the forming of North China cross-border e-commerce gathering area.

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